Pentagram vs Eleken: full comparison for 2026
Quick verdict
Eleken (4.1/5) edges ahead of Pentagram (4.0/5) overall. Eleken is the better choice for SaaS teams, subscription-based embedded designer. Pentagram is the stronger option for brands wanting identity, packaging, digital design. The right choice depends on your project size, budget, and required tech stack.
Pentagram vs Eleken: head-to-head summary
| Criterion | Pentagram | Eleken |
|---|---|---|
| Founded | 1972 | 2015 |
| HQ | London, UK (also New York, San Francisco, Berlin, and Austin) | Distributed team, roots in Kyiv, Ukraine |
| Team size | 24 partners plus their teams (total not published) | 40+ to 100+ (approximate; reported figures vary by source) |
| Rating | 4.0 / 5 | 4.1 / 5 |
| Primary differentiator | A 24-partner, no-CEO structure unique among the studios in this list, and the world's largest independent design consultancy by its own claim | A SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects |
| Pricing model | Project-based (not published) | Subscription (dedicated full-time or part-time designer) |
| Min. engagement | Not published | $6,599/month (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Design systems/Storybook, Miro |
| Industries served | Consumer products, Enterprise transformation, Media & entertainment | SaaS / B2B software |
Pentagram vs Eleken: overview
Pentagram
Five founding partners — Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange, and Mervyn Kurlansky — started Pentagram in London in 1972, and the firm still runs on the same unusual structure more than five decades later: 24 practicing-designer partners, each running their own team, sharing overhead and profits, with no single CEO. Pentagram calls itself the world's largest independent design consultancy, working from London, New York, San Francisco, Berlin, and Austin across graphics, branding, products and packaging, and digital experiences — a broader scope than the pure product-design specialists elsewhere in this list.
Eleken
Eleken traces to 2015 with roots in Kyiv, Ukraine, operating today as a distributed team reported anywhere from 40+ to 100+ designers depending on source. Rather than a fixed project fee, the studio sells a subscription — roughly $6,599/month for a dedicated full-time designer, part-time also available — a genuinely different pricing model from the fixed-price and T&M norm found elsewhere in this list. SaaS-only by design, Eleken holds a 4.9 Clutch rating across 200+ projects, covering complex B2B, AI, data, and geospatial or low-code/no-code products.
Services and capabilities: Pentagram vs Eleken
| Capability | Pentagram | Eleken |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Pentagram vs Eleken
| Framework / platform | Pentagram | Eleken |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | ✓ |
| After Effects | N/A | N/A |
Pricing comparison: Pentagram vs Eleken
| Criterion | Pentagram | Eleken |
|---|---|---|
| Minimum engagement | Not published | $6,599/month (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Subscription |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Pentagram vs Eleken
| Dimension | Pentagram | Eleken |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation, Media & entertainment | SaaS / B2B software |
| Best use cases | Brand identity and digital product design bundled into one engagement, Packaging or physical-product design alongside a digital product | Embedded product designer for an ongoing SaaS roadmap, Complex B2B or AI product design on a monthly subscription |
| Typical project type | Fixed project | Subscription |
Pentagram vs Eleken: pros and cons
| Pentagram | |
|---|---|
| + | Owner-partners are the practicing designers and primary client contacts, not a layer of account management above the design team |
| + | Over five decades of continuous, independent operation since 1972 |
| + | Five-city studio footprint (London, New York, San Francisco, Berlin, Austin) |
| + | Scope spans branding, packaging, and digital product design, useful for clients wanting more than pure UI work |
| - | Broader branding-and-identity focus means less concentrated digital-product-design specialization than boutiques built around SaaS or app UX specifically |
| - | Team size and per-partner capacity aren't published in a way that's easy to compare against other studios |
| - | Pricing and minimum engagement size aren't published |
| Eleken | |
|---|---|
| + | 4.9 Clutch rating across 200+ completed projects and 70+ published case studies |
| + | Subscription pricing gives predictable monthly cost instead of a large fixed-price contract |
| + | SaaS-only focus, including complex B2B, AI, data, and geospatial products, builds real vertical depth |
| + | Part-time subscription option available for teams that don't need a full-time designer |
| - | Reported team size varies widely by source (40+ to 100+), making capacity planning imprecise |
| - | SaaS-only positioning rules it out for consumer, healthcare, or brand-led engagements |
| - | Subscription pricing can cost more than a fixed-price project for a short, well-defined engagement |
Who should choose Pentagram?
A typical fit: brand identity and digital product design bundled into one engagement.
A 24-partner, no-CEO structure unique among the studios in this list, and the world's largest independent design consultancy by its own claim. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Media & entertainment.
Who should choose Eleken?
A typical fit: embedded product designer for an ongoing SaaS roadmap.
A SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects. Minimum engagement starts at $6,599/month (per company website; independently unverifiable). Works best with clients in SaaS / B2B software.
Decision matrix: Pentagram vs Eleken
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Pentagram |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Pentagram (Not published) vs Eleken ($6,599/month (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Pentagram |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Pentagram vs Eleken
| Use case | Pentagram fit | Eleken fit | Winner |
|---|---|---|---|
| Brand identity and digital product design bundled into one engagement | Strong | Limited | Pentagram |
| Packaging or physical-product design alongside a digital product | Strong | Limited | Pentagram |
| Embedded product designer for an ongoing SaaS roadmap | Limited | Strong | Eleken |
| Complex B2B or AI product design on a monthly subscription | Limited | Strong | Eleken |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Pentagram vs Eleken
Eleken (4.1/5) is the stronger overall choice for most Product Design projects. A SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects.
Pentagram (4.0/5) is worth a look if you need packaging or physical-product design alongside a digital product. If your situation matches that, Pentagram is a competitive option.
Related comparisons
Pentagram vs Eleken FAQ
Is Pentagram better than Eleken?
Eleken (4.1/5) scores higher overall, but "better" depends on your use case. Pentagram's strongest advantage: owner-partners are the practicing designers and primary client contacts, not a layer of account management above the design team. Eleken's strongest advantage: 4.9 Clutch rating across 200+ completed projects and 70+ published case studies.
How do Pentagram and Eleken differ in pricing?
Pentagram uses project-based (not published) pricing with a minimum engagement of Not published. Eleken uses subscription (dedicated full-time or part-time designer) pricing with a minimum engagement of $6,599/month (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Pentagram or Eleken?
Eleken is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each studio before shortlisting.
What are the main differences between Pentagram and Eleken?
Pentagram's primary differentiator is: a 24-partner, no-CEO structure unique among the studios in this list, and the world's largest independent design consultancy by its own claim. Eleken's primary differentiator is: a SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects. They also differ in team size (24 partners plus their teams (total not published) vs 40+ to 100+ (approximate; reported figures vary by source)), minimum engagement (Not published vs $6,599/month (per company website; independently unverifiable)), and primary industries served (Consumer products, Enterprise transformation vs SaaS / B2B software).
Verify all details directly with each studio before making a decision.