ustwo
A studio that ships both JPMorgan work and its own hit video game.
Founded 2004 | London, UK | ~260 employees
product-designmobile-designweb-designux-research
What is ustwo?
Matt Miller and John Sinclair opened ustwo's doors in Shoreditch, London in November 2004; the studio now spans London, New York, Malmö, Tokyo, and Lisbon with around 260 employees (as of 2022). Early enterprise clients Sony Ericsson and JPMorgan sit alongside a rarer credential: ustwo's own award-winning game, Monument Valley, which demonstrates genuine consumer product craft through self-published IP rather than client work alone.
ustwo works primarily with clients in Consumer products, Enterprise transformation sectors. Its primary differentiator is: One of the few studios on this list that ships both enterprise client work and its own award-winning consumer product, Monument Valley.
ustwo tech stack and services
FigmaSketchSwiftKotlinAdobe Creative Suite
| Service area |
|---|
| Product Design |
| Mobile App Design |
| Web Design |
| UX Research |
ustwo pricing
Short answer: ustwo uses a fixed project, dedicated team pricing approach. Minimum engagement starts at Not published.
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From Not published | Well-defined scope |
| Dedicated team | Variable; depends on team size | Large programmes or team augmentation |
ustwo does not publish a public rate card. Contact them directly via their website to get project-specific pricing.
ustwo pros and cons
| Advantages | Things to consider |
|---|---|
| +Independently owned and operating continuously since 2004 | -The 260-person figure is from 2022; no more recent public headcount is available |
| +Studio presence across five cities — London, New York, Malmö, Tokyo, Lisbon | -General digital product studio positioning means less vertical specialization than fintech- or healthcare-only boutiques |
| +Built and shipped its own consumer product (Monument Valley), evidence of design craft beyond client work | -Minimum engagement isn't published, making early budget planning harder |
| +260-person team is large enough for multi-stream engagements while staying boutique in culture |
ustwo vs alternatives
How ustwo compares to the other top Product Design studios.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | Direct access to senior people, no account layers. | Structured as an actual studio — senior specialists working directly with clients, no account-management layer — rather than a large agency that happens to use the word 'studio' | 4.9 | Full comparison |
| IDEO | Enterprises, multi-year design transformation programs. | The firm whose 1991 formation is most credited with establishing human-centered design as a formal discipline, still running roughly 24 studios worldwide | 3.9 | Full comparison |
| Accenture Song | Regulated enterprises, design within tech transformation. | 36 studios and 2,000+ specialists operating inside Accenture — the largest global footprint and compliance coverage in this list | 3.9 | Full comparison |
| Work & Co | Premium brands, design plus production-grade engineering. | A client roster (Apple, IKEA, Nike, Disney) that outpaces its ~425-person headcount, delivered through an engineering-heavy design-and-build model | 3.8 | Full comparison |
| MetaLab | Funded SaaS/fintech, full-stack design partner. | A Slack/Uber/Coinbase/Midjourney-caliber portfolio built by a 160-person studio, delivered full-stack from research through design systems | 4.1 | Full comparison |
| Clay | B2B SaaS, AI, fintech — big-tech client credibility. | An unusually large enterprise client roster (Coinbase, Meta, Google, Slack) for a studio that doesn't publish its own founding year or team size | 4.0 | Full comparison |
| Postlight | Media, publishing, finance — now NTT DATA-backed. | A publishing- and finance-heavy client list (Reuters, Bloomberg, Goldman Sachs) built as an independent studio, now backed by NTT DATA's global engineering scale | 3.8 | Full comparison |
| Pentagram | Brands wanting identity, packaging, digital design. | A 24-partner, no-CEO structure unique among the studios in this list, and the world's largest independent design consultancy by its own claim | 4.0 | Full comparison |
| Fireart Studio | Startups/mid-market, design plus full development. | 700+ delivered projects for 200+ clients backed by an independently-verified 'Leading UX Design Team' Clutch recognition | 4.4 | Full comparison |
| Qubstudio | Fintech, logistics, healthcare — MVP to enterprise redesign. | Currently Clutch's #1-ranked UX/UI studio worldwide for 2026, with Red Dot Design Award recognition layered on top | 4.6 | Full comparison |
| Excited | SaaS/fintech teams, Clutch-ranked at accessible rates. | A sustained Top 5 global UX studio ranking on Clutch, with about 70% of reviews specifically citing quality and creativity | 4.6 | Full comparison |
| Gapsy Studio | Fintech, SaaS, healthcare — perfect-rated boutique. | A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a studio that doesn't publish its own headcount | 4.5 | Full comparison |
| Goji Labs | Startups and nonprofits, strategy-led design. | A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups | 3.9 | Full comparison |
| Eleken | SaaS teams, subscription-based embedded designer. | A SaaS-only subscription embedded-designer model (~$6,599/month) with a 4.9 Clutch rating across 200+ projects | 4.1 | Full comparison |
| UXDA | Banks and fintech, exclusively financial-services UX. | The only studio in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.3 | Full comparison |
| Onething Design | Multi-vertical companies, one studio across five industries. | Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence | 3.8 | Full comparison |
| UX studio | Complex B2B SaaS, research-first before UI work. | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.3 | Full comparison |
| Halo Lab | E-commerce and web-app teams, #1 Dribbble studio. | Currently the #1-ranked Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating | 4.4 | Full comparison |
| ANML | B2B, healthcare, AI startups — small senior team. | One of the smallest teams in this list, offering the highest senior-to-client ratio for B2B, healthcare, and AI work | 3.8 | Full comparison |
| Momentum Design Lab | Clients wanting a long-tenured Silicon Valley studio. | Nearly a quarter-century of continuous operation, one of the oldest studios in this list by founding date | 3.9 | Full comparison |
| Spaceberry Studio | Budget-conscious SaaS/AI teams, low-commitment subscription. | One of the most accessible entry points in this list via a subscription model rather than a large upfront fixed-price contract | 3.7 | Full comparison |
| The Gradient | Fintech, healthcare, retail — AI-native, limited roster. | A deliberately small, AI-native studio with a notable client list (Qatar Airways, Philips, Daimler AG) unusual for its self-limited scale | 4.2 | Full comparison |
| Orbix Studio | Seed-to-Series-B startups, founder-close young team. | The newest studio in this list, built specifically around the seed-to-Series-B funded startup stage | 3.6 | Full comparison |
ustwo FAQ
What is ustwo?
A studio that ships both JPMorgan work and its own hit video game.
How much does ustwo charge?
ustwo uses fixed project, dedicated team pricing. Minimum engagement starts at Not published. A discovery call is required to get project-specific quotes.
What tech stack does ustwo use?
ustwo works with Figma, Sketch, Swift, Kotlin, Adobe Creative Suite. Primary industries served include Consumer products, Enterprise transformation.
Is ustwo right for enterprise?
Enterprise/consumer teams, two decades of product craft. ~260 team size. Key consideration: The 260-person figure is from 2022; no more recent public headcount is available.
What are the best ustwo alternatives?
The best alternatives to ustwo depend on your use case. Top options are:
- Phenomenon Studio: structured as an actual studio — senior specialists working directly with clients, no account-management layer — rather than a large agency that happens to use the word 'studio'
- IDEO: the firm whose 1991 formation is most credited with establishing human-centered design as a formal discipline, still running roughly 24 studios worldwide
- Accenture Song: 36 studios and 2,000+ specialists operating inside accenture — the largest global footprint and compliance coverage in this list
Compare ustwo with other Product Design studios
ustwo vs Phenomenon Studio ustwo vs IDEO ustwo vs Accenture Song ustwo vs Work & Co ustwo vs MetaLab ustwo vs Clay ustwo vs Postlight ustwo vs Pentagram ustwo vs Fireart Studio ustwo vs Qubstudio ustwo vs Excited ustwo vs Gapsy Studio ustwo vs Goji Labs ustwo vs Eleken ustwo vs UXDA ustwo vs Onething Design ustwo vs UX studio ustwo vs Halo Lab ustwo vs ANML ustwo vs Momentum Design Lab ustwo vs Spaceberry Studio ustwo vs The Gradient ustwo vs Orbix Studio
Verify all details directly with ustwo before making a decision.